Every month, new books are released, and we’d like to share the ones with you we think should not be missed. This time, we’re focussing on Marketing and Sales. Please let us know what you think, and happy reading!
Best Upcoming Marketing and Sales Books of July 2017
Perennial Seller: The Art of Making and Marketing Work that Lasts
Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing.
Exactly What to Say: The Magic Words for Influence and Impact
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication.
America’s Greatest Brands: America’s Most Treasured and Enduring Brands (Volume XII)
•This series is essential reading for anyone interested in brand management, product management, advertising, marketing or public relations •Contains a range of case studies, and expert insights from the American Brands Council America’s Greatest Brands covers the history, innovations, recent developments, brand values, green initiatives, and achievements of the world’s most admired companies. A special section of the book pays tribute to America’s Great Classic Brands: brands that are over 100 years old and still going strong. Contents: Foreword, American Brands Council, Brand Case Studies, Brand Guardians, Index.
The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
Anthony Iannarino, star sales blogger, consultant, speaker, and author of the national bestseller The Only Sales Guide You’ll Ever Need, lays out the new rules of closing. Closing the deal is the most crucial step in the sales process. They’ve heard “Always Be Closing” and “Never Be Closing.
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
“—David Perlmutter, MD, Author, #1 New York Times bestseller,Grain BrainandBrain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction.
Way of the Wolf: Master the Art of Persuasion and Build Massive Wealth
Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. Now in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right. ‘ The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In The New Rules of Marketing & PR, you’ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential.
Advertising: What Everyone Needs to Know®
3000. That’s the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them.
Business of Bots: How To Grow Your Company Through Conversation
As such, innovative business owners and marketing executives are now connecting with prospects and customers through chatbots — robots powered by artificial intelligence to help scale marketing, sales and customer service departments. ☆★☆ VisitTOPBOTS. Preorder Business of Bots: How To Grow Your Company Through Conversationnow to learn how bots, voice experiences, and conversational interfaces can transform your business.
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
Bestselling authors Joe Pulizzi & Robert Rose deliver the marketing model business leaders long forone that actually generates revenue and profit.