Best Upcoming Marketing and Sales Books of January 2017
- Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
We need a management model that doesn’t merely account for, but actually embraces, continuous change. In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.
- Fight the Fear: How to beat your negative mindset and win in life [Read online]
” Mike Smith, Senior Inward Investment, Economy & Growth Officer, Chelmsford City Council “A triumphant book – Mandie’s unique ability to motivate and inspire abounds within its pages. ” Angela Chouaib, MD & Founder, Www. ” Jo-anne Stewart, ‘New Openings Project Manager – Premier Inn and hub by Premier Inn.
- The One Show, Volume 38 (One Show Annual)
Great advertising and design can make the world stop and think. It can make people listen. Categories covered include print, design, integrated branding, television, and radio.
- Meltdown: The Financial Crisis, Consumer Protection, and the Road Forward
Meltdown reveals how the Consumer Financial Protection Bureau was able to curb important unsafe and unfair practices that led to the recent financial crisis. In interviews with key government, industry, and advocacy groups along with deep archival research, Kirsch and Squires show where the CFPB was able to overcome many abusive practices, where it was less able to do so, and why. • Presents the first comprehensive examination of the CFPB that identifies its successes during its first five years of operation and addresses the challenges the bureau now faces • Exposes the alarming possibility that as the economy recovers, the Consumer Financial Protection Bureau’s efforts to protect consumers could be derailed by political and industry pressure • Offers provisional assessment of the effectiveness of the CFPB and consumer protection regulation • Gives readers unique access to insightful perspectives via on-the-record interviews with a cross-section of stakeholders, ranging from Richard Cordray (director of the CFPB) to public policy leaders, congressional staffers, advocates, scholars, and members of the press • Documents the historical and analytic narrative with more than 40 pages of end notes that will assist scholars, students, and practitioners.
- The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
The Transformational Consumer They are the most valuable, least understood customers of our time. They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Nelson takes readers on a hero’s journey to connecting with customers in ways both profitable and transformational.
- Salesforce CRM – The Definitive Admin Handbook – Fourth Edition [Read online]
This book details Salesforce CRM system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals. At the end of the book, techniques to further enhance the system and improve the return on investment Salesforce mobile apps and mobile administration are covered, along with Salesforce Adoption Manager. Style and approach This book takes a straightforward, no-nonsense approach to working with the Salesforce CRM platform.
- Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity.
- Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know
Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded “sales process. How can you reconcile your need to meet sales targets with the customer’s desire for a heartfelt, authentic sales approach. Master the 10 Universal Truths so you can beat your sales quota without losing your soul.
- Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace. Sales EQ arms salespeople and sales leaders with the tools to identify their most important sales specific emotional intelligence developmental needs along with strategies, techniques, and frameworks for reaching ultra-high performance and earnings, regardless of sales process, industry, deal complexity, role (inside or outside), product or service (B2B or B2C).
- Society and Economy: Framework and Principles
While some actions can be understood in traditional economic terms as people working rationally toward well-defined ends, much human behavior is harder to fit into that simple framework. The power individuals wield over one another can have a major impact on economic outcomes, even when that power arises from noneconomic sources. Although people depend on social norms, culture, trust, and power to solve problems, the guidance these offer is often murky and complicated.
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