Best Upcoming Industries Books of December 2016

  • The Case Against Sugar
    The Case Against SugarAnd sugar is at the root of these, and other, critical society-wide, health-related problems. With his signature command of both science and straight talk, Gary Taubes delves into Americans’ history with sugar: its uses as a preservative, as an additive in cigarettes, the contemporary overuse of high-fructose corn syrup. He clarifies the arguments against sugar, corrects misconceptions about the relationship between sugar and weight loss; and provides the perspective necessary to make informed decisions about sugar as individuals and as a society.
  • A Primer on Nonmarket Valuation (The Economics of Non-Market Goods and Resources)
    A Primer on Nonmarket Valuation (The Economics of Non-Market Goods and Resources)This is a practical book with clear descriptions of the most commonly used nonmarket methods. The middle chapters describe the major stated- and revealed-preference valuation methods. The final chapters of the book examine the relevance of experimentation to economic valuation, the transfer of existing nonmarket values to new settings, and assessments of the reliability and validity of nonmarket values.
  • Human Factors and Ergonomics of Prehospital Emergency Care
    Human Factors and Ergonomics of Prehospital Emergency CareThis book provides an introduction to the field of human factors for individuals who are involved in the delivery and/or improvement of prehospital emergency care and describes opportunities to advance the practical application of human factors research in this critical domain. Relevant theories of human performance, including systems engineering principles, teamwork, training, and decision making are reviewed in light of the needs of current day prehospital emergency care. The primary focus is to expand awareness human factors and outlay the potential for novel and more effective solutions to the issues facing prehospital care and its practitioners.
  • How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician
    How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a MusicianToday, odds mean nothing and success is not about lucky breaks. Incredibly comprehensive and brutally honest throughout, How to Make It in the New Music Business covers every facet of the “new” business, including how to: Build a grass-roots fan base―and understand the modern fan Book a profitable tour, and tips for playing live, such as opening vs. As result, How to Make It in the New Music Business is a must-have guide for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.
  • The Industries of the Future [Read online]
    The Industries of the FutureThis book answers the question: ‘What’s next. In the next ten years, change will happen even faster. Ross examines the specific fields that will most shape our economic future over the next ten years, including robotics, artificial intelligence, the commercialization of genomics, cybercrime and the impact of digital technology.
  • The JD.com Story: An E-commerce Phenomenon [Read online]
    The JD.com Story: An E-commerce Phenomenoncom (Jingdong) is China’s largest e-commerce company by revenue. Founded in 1998 as a modest store selling magneto-optical equipment, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia’s largest Internet company, Tencent, acquired a minority stake in JD.
  • Will Big League Baseball Survive?: Globalization, the End of Television, Youth Sports, and the Future of Major League Baseball
    Will Big League Baseball Survive?: Globalization, the End of Television, Youth Sports, and the Future of Major League BaseballIn his shrewd analysis, Will Big League Baseball Survive. Mitchell places baseball in the context of the larger, evolving American and global entertainment sector. His book ultimately proposes several possible scenarios for what big league baseball might look like.
  • The Fourth Industrial Revolution
    The Fourth Industrial RevolutionWorld-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als.
  • Hit Makers: The Science of Popularity in an Age of Distraction
    Hit Makers: The Science of Popularity in an Age of DistractionEven the most brilliant ideas wither in obscurity if theyfail to connect with the right network, andthe consumers that matter most aren’t the early adopters, but rather their friends, followers, and imitators — the audience of your audience. Every business, every artist, every person looking to promote themselves andtheir workwants to know what makessome works so successful while others disappear. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN’s sticky programming and the The Weeknd’s catchy choruses · WhyFacebookis the world’s most important modern newspaper · How advertising critics predictedDonald Trump · The 5th grader who accidentally launched”Rock Around the Clock,”the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that thebiggest music hits aren’t always the best · Why almost all Hollywood blockbusters are sequels, reboots, and adaptations · Why one year–1991–is responsible for the way pop music sounds today · Why another year –1932–created the business model of film · How data scientists proved that “going viral” is a myth · How 19th century immigration patterns explain the most heard song in the Western Hemisphere.
  • Pharmocracy: Value, Politics, and Knowledge in Global Biomedicine (Experimental Futures)
    Pharmocracy: Value, Politics, and Knowledge in Global Biomedicine (Experimental Futures)Continuing his pioneering theoretical explorations into the relationships between biosciences, the market, and political economy, Kaushik Sunder Rajan introduces the concept of pharmocracy to explain the structure and operation of the global hegemony of the multinational pharmaceutical industry. These cases demonstrate the precarious situation in which pharmocracy places democracy, as India’s accommodation of global pharmaceutical regulatory frameworks pits the interests of its citizens against those of international capital. Sunder Rajan’s insights into this dynamic make clear the high stakes of pharmocracy’s intersection with health, politics, and democracy.

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