Snags [Read online]
Get ready to change the way you think about economics. Richard H. Traditional economics assumes rational actors.
Buyology: Truth and Lies About Why We Buy [Read online]
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves. Can “Cool” brands, like iPods, trigger our mating instincts. Can other senses – smell, touch, and sound – be so powerful as to physically arouse us when we see a product.
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and Home [Read online]
“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act. ” — James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm Gladwell’s Blink and The Tipping Point will find many thought-provoking insights in The Upside of Irrationality.
Contagious: Why Things Catch On [Read online]
And what makes online content go viral. Contagious combines groundbreaking research with powerful stories. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content.
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams [Read online]
With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models.
Pre-Suasion: A Revolutionary Way to Influence and Persuade [Read online]
NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders. Optimal persuasion is achieved only through optimal pre-suasion.